“It’s simple, but it will make a difference” - A social media campaign to be launched by the National Council for Women and UN Women Egypt in line with the Climate Change Conference (COP27)
The National Council for Women in partnership with UN Women Egypt will launch a new social media campaign this November entitled “It’s simple, but it will make a difference” on environmental sustainability and climate change, in line with Egypt’s hosting of the COP27 in Sharm El Sheikh from 6 to 18 November 2022.
The campaign conveys a set of messages around the crucial role of women in conserving natural resources and rationalizing consumption through simple actions that can be applied at different levels, as women are key drivers for promoting socially responsible behavior that contributes to building a more sustainable planet for future generations.
It is worth mentioning that acclaimed Egyptian actors Nelly Karim and Ahmed Amin supported the campaign through their participation as the voice over for the videos, as part of their strong belief in the importance of women’s leadership and the role of society in addressing the climate change crisis.
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