Within the framework of “Ta7wisha” programme: Launching the second edition of “Rowing the Nile Challenge” to let the community know more about “Ta7wisha” and raise environmental awareness

Cairo, 28 September 2022- The National Council for Women organized the second edition of “Rowing the Nile Challenge” which has started from Aswan and will continue till Ras El-bar, within the framework of “Ta7wisha” programme, in line with the “National Family Development” project, and in partnership with the Central Bank of Egypt, UN Women Egypt, the European Union, the Embassy of the Kingdom of the Netherlands, the Agricultural Bank of Egypt and e-finance.

“Rowing the Nile Challenge” is led by the Egyptian rowing champions Hatem Kandeel and Ibrahim Ayoub, with the participation of a number of young men and women in the governorates. The rowing team will pass by stops in several governorates such as Luxor, Qena, Sohag, Assuit, Minya, Beni Suef, Cairo, Qalubeya, Dakhleya and Damietta.

The Initiative aims at raising the awareness around preserving the Nile and saving the environment in general, in line with COP27 which Egypt is hosting this November. In addition, the events implemented within the initiative are part of the activation of “Ta7wisha” programme to enhance women’s financial inclusion in the Egyptian villages. The rowing challenge will continue for 30 days, from mid-September till mid-October, through which the rowing team will pass by a number of stops in different governorates to showcase success stories, eco-friendly small and micro activities in the rural villages along the Nile.

The challenge sheds the light on several valuable activities and programmes including “Ta7wish” programme that is implemented by the National Council for Women as part of the national financial inclusion programme within the framework of the “National Family Development” project in the geographical scope of the presidential initiative “Decent Life”. “Ta7wisha” is implemented in partnership with the Central Bank of Egypt, UN Women Egypt, with the generous support of the European Union and the Embassy of the Kingdom of the Netherlands. It is also considered one of the largest economic development projects that aim at enhancing women’s economic and social empowerment through the digital savings and loans groups, including smart and green productive groups. Throughout the challenge, the supervisors and facilitators of “Ta7wisha” programme will highlight the objectives of the programme to women. 

Throughout its journey, “Rowing the Nile Challenge” will also seek to integrate green projects and call for having more of such projects to save the environment and promote just transition through improving the quality of life and taking into account the rights of future generations; in addition to the importance of linking these projects with the economic developmental projects such as “Ta7wisha” and promoting the technological angle of it in line with the government’s vision for digital transformation to have green, smart and cashless villages.

“Rowing the Nile Challenge” is considered the starting point for shedding the light on the importance of sports in empowering women and girls in the governorates and villages. It also features the beautiful touristic sites along the Nile.

For more information, please contact:

• Azza Abdelhai; General Manager of Media Department, the National Council for Women at [ Click to reveal ] 
• Maha Rateb; Communication and Advocacy Analyst, UN Women Egypt at [ Click to reveal ]