UN Women Egypt Launches the Key Findings of International Men and Gender Equality Survey and “Because I am a Man” Campaign

Date: Thursday, May 24, 2018

In collaboration with the National Council for Women (NCW), and with the support of the Swedish International Development Agency (SIDA), UN Women Egypt launched the International Men and Gender Equality Survey – Middle East and North Africa (IMAGES MENA) - Egypt, which is a comprehensive study on men’s attitudes and practices – along with women’s opinions and reports of men’s practices on a wide variety of topics related to gender equality and women empowerment, together with a campaign on the role of men in achieving gender equality entitled “Because I am a Man,” on December 10th at the Manasterly Palace in Cairo.

UN Women and Partners during the launching event of the main findings for: the International Men and Gender Equality Survey in Egypt.
Launching the main findings for: the International Men and Gender Equality Survey in Egypt during the conference "Because i am a Man" campaign. Photo Credits:Mahmoud AbdElLatif

The event aimed at shedding light on the key findings of IMAGES MENA survey. It also witnessed the screening of “Because I am a Man” animation video and a documentary on positive examples of engaging men and boys in achieving gender equality. The opening remarks of the event were given by Dr. Maya Morsi, President of the National Council for Women; Izabella Eriksson, Counsellor - Embassy of Sweden in Cairo and Ms. Blerta Aliko, UN Women Representative. In her speech, Dr. Maya Morsi stressed on the essential role of men in achieving gender equality and empowering women. "A real man is one who holds the qualities of chivalry, engagement, and responsibility" Morsi added.

“The survey brings a number of findings that invite all of us; the UN, the government, the civil society and the academia to work together and look what are the policy implications, what are the programs and what are the advocacy actions that we need to bring in order to solve and to really address the issue of gender equality in Egypt” stated Ms. Blerta Aliko. The key findings of the survey were presented by Dr. Fatma Al Zanaty, Prof. Cairo University- President of El-Zanaty &Associates and Dr. Hoda Rashad; Director of the Social Research Center at The American University in Cairo.

IMAGES MENA -  Egypt Key Findings Report (2017) was conducted by local partner organizations, including El-Zanaty and Associates (for the quantitative research) and the Social Research Center of the American University in Cairo (for the qualitative research). The quantitative survey selected a sample of 3000 households representing urban and rural areas in five governorates in Egypt namely Cairo, Menofia, Sharqia, Sohag and Beni Suef. The questionnaire covered a range of topics related to gender equality and women empowerment such as, socio-economic characteristics, childhood experiences, marriage and divorce. The qualitative study consisted of focus group discussions (FGDs) and in-depth interviews focusing on gender roles, violence and female genital mutilation, aspects of masculinity, identity and gender equality relations.

In line with the main themes and findings of IMAGES Egypt survey, “Because I am a Man” campaign was launched on social media on November 22nd, during the 16 days of activism, and was positively received among the online users. The animated video of the campaign illustrated the positive role of men in achieving gender equality while correcting the negative perceptions on masculinity. Once launched online, the campaign got endorsed by more than 10 male celebrities who have a remarkable influence on the Egyptian society. Among the first male figures who endorsed the campaign are Mohammed Salah (Egyptian Football Player), Dhafir L'Abidine (Tunisian Actor), and the Egyptian Rapper Zap Tharwat. As of January 2018, the campaign has crossed 1.7 million views on social media with a total of 7 million online reactions (Source: The National Council for Women).