Women's inclusion into value chains
Women's Economic Empowerment and Integration into the Value Chain of The Coca Cola Company (TCCC) in Egypt / Asset Transfer for Individuals and Collective Entrepreneurship
In Egypt, the total entrepreneurial activity rate is 7.82%, of which women have the lowest share. The lack of specialized training, modest educational background, limited access to finance, combined with social barriers, are some of the challenges women entrepreneurs face in Egypt. In addition, many of the private sector jobs do not meet women’s minimum acceptable threshold in terms of working conditions, a phenomenon that has been referred to as “reservation working conditions”.
To help address this challenge, UN Women and The Coca-Cola Company (TCCC) have formed a global partnership to promote women’s economic empowerment. This partnership leverages UN Women’s reach and influence as a leader in promoting gender equality and economic empowerment, and the global reach of Coca-Cola’s value chain and its extensive business expertise. It contributes to the achievement of the UN Women’s Strategic Plan and TCCC’s 5by20 Initiative, which both aim at increasing economic empowerment of women, especially of the most excluded.
Working together, The Coca-Cola Company and UN Women are addressing barriers commonly faced by women entrepreneurs by providing business skills training, leadership training and access to financial assets. UN Women Egypt tailored alternative solutions for employing and strengthening women through a package of business development services and productive asset transfer modalities, including to home-based retail outlets.
As a result, 1500 women have received assets to start businesses, in addition to training on business development services. 2,670 women received training on entrepreneurship and financial literacy. These targeted interventions enabled women not only to start their own businesses, but also to sustain and scale up their work respectively.